1...One who dares to follow their path or chart their journey that is different from the traditional route most commonly followed (a zig), and the new path is generally at an angle to the zig.
2...One who lives life on their terms, a pioneer in their field, an innovator, a thinker and doer, an entrepreneur, a trendsetter.
3...One who stands out from the crowd or competition.
Meet Zagger (right) who embodies all the ideals defined here.
The Benefits of Being a Zagger When Everyone Else is Zigging
In today’s busy marketplace, it’s hard to stand out from the competition when everyone’s following the same strategy. That’s why differentiating your company from others in your industry is vital for getting noticed and gaining market share. Furthermore, differentiation will give you the chance to innovate and answer customer demand.
We encourage our clients to not only think outside the box but to forget the box all together when finding ways to attract attention. From branding to content development and everything in between, we are committed to finding new ways for our clients to shine.
Relying on our expertise in research and strategy and translating our findings into our designs and content, we are proud to have built a client portfolio over the past 25 years that is more than 300 clients strong.
Zaggers Throughout History
Zaggers have appeared throughout history and in all corners of the world. The following is a short list of those who have inspired us and revolutionized the way we see and interact with the world. How many do you identify with or admire?
- Amelia Earhart (1897-1939), explorer and the first female aviator to fly solo across the Atlantic.
- Aretha Franklin (1942-2018), civil rights activist and singer/songwriter.
- Aristotle (384-322 BC), father of western philosophy.
- Dorothy Levitt (1882-1922), pioneer of auto racing.
- Florence Nightingale (1820-1910), war-hero nurse who improved healthcare all over the world.
- Henry Ford (1863-1947), pioneer of transport.
- Jackie Robinson (1919-1972), broke the color barrier in baseball.
- Jesse Owens (1913-1980), gold medalist in Berlin.
- Johannes Gutenberg (1400-1468), invented the moveable-type printing press.
- Leonardo da Vinci (1452-1519), inventor and artist.
- Marie Curie (1867-1934), a scientist who made groundbreaking discoveries in radioactivity.
- Oprah Winfrey (1954-), media executive and philanthropist.
- Steve Jobs (1955-2011) and Bill Gates (1955-), innovators of the digital age.
- Susan B. Anthony (1820-1906), crusader for women’s suffrage.
- Thomas Edison (1847-1931), greatest American inventor.
- Thomas Jefferson (1743-1826), fought for political freedom, religious freedom, and educational opportunities.
- William Shakespeare (1564-1616), a pioneering playwright who introduced more than 1,700 words to the English language.