After being in business for several years, The Rice House was ready for a new brand and identity, as they looked to explore new opportunities. The goal was to rebrand with a modern look that lets people know they aren’t your average Chinese restaurant. We developed a solid strategy for an Asian-fusion restaurant that would draw in a hungry crowd.
During the creative process, we shared design inspiration. When finished, the new brand had an up-to-date feel with a logo that is easy to reproduce on merchandise and clothing as well as all online and print marketing materials.
Food photography is vital to restaurant marketing. We wanted to showcase food from The Rice House menu instead of relying on stock art.
We held two photoshoots to capture several of his most popular menu items. The resulting images were used for his catering and carryout menus, window signage, and other marketing materials.
Located a few miles from the highway, The Rice House needed signage letting people know to exit. We designed a digital billboard that includes images of delicious food and the exit number to get to the restaurant.
The billboard is running for 12 months and has been bringing people through the door.
"Envision By Design is a valued partner in all our marketing efforts. They always have new ideas, and their creativity is off the charts. They are our go-to company for all our marketing materials."
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