Searching for the best way to get new users interested in your product or service? A call-to-action, or CTA, inspires your reader to act. CTA’s give the reader clear direction on what to do next and concise reasoning on why they should do so. A clean, easy-to-spot CTA can generate up to 232% more conversions. […]
Is Direct Mail Marketing Dead in 2024?
Marketers focused only on digital services want you to believe direct mail marketing is outdated. However, this couldn’t be further from the truth. Successful marketing isn’t one-size-fits-all. It’s easy to label print marketing or direct mail marketing as out-of-style or out-of-touch, especially in a rapidly changing environment where digital marketing is continuously evolving and improving. […]
5 Types of Video Marketing to Incorporate into Your Business Strategy
What exactly is video marketing? Well, video marketing is any type of video you create with the intention of helping you achieve your business goals. This video can be just about any video posted on any platform. Whether you want to introduce your brand, promote a service, or demonstrate a product, video is the perfect […]
The Ultimate Guide to Content Creation: 11 Ways to Get Your Digital Content Noticed
Content creation is a term on the rise and the foundation of online marketing. Basically, everything on the internet is “content” – the video you just watched, the picture you just saw, the article you just read – it’s all content. Content creation equals a significant return on investment for your company. Why? Because it […]
What is Branding and Why It’s Important
When someone says, “McDonald’s,” likely you have instant associations come to mind – colors, tastes, the big yellow M you see from the highway, the way it feels when you walk into the restaurant, old commercials you’ve seen through the years, and perhaps an all-too-catchy jingle you’ve heard a million times before. All of these […]