Content creation is a term on the rise and the foundation of online marketing. Basically, everything on the internet is “content” – the video you just watched, the picture you just saw, the article you just read – it’s all content. Content creation equals a significant return on investment for your company. Why? Because it […]
What is Branding and Why It’s Important
When someone says, “McDonald’s,” likely you have instant associations come to mind – colors, tastes, the big yellow M you see from the highway, the way it feels when you walk into the restaurant, old commercials you’ve seen through the years, and perhaps an all-too-catchy jingle you’ve heard a million times before. All of these […]